cover image Only the Crazy and Fearless Win Big: The Surprising Secrets to Success in Business and in Life

Only the Crazy and Fearless Win Big: The Surprising Secrets to Success in Business and in Life

Arthur Wylie, with Brian Nicol. BenBella (Perseus, dist.), $24.95 (222p) ISBN 978-1-935618-49-2

Multi-millionaire entrepreneur Wylie has set out to teach others his secrets. Mixing personal experience with other notable success stories (like those of Sean "Diddy" Combs and Henry Ford), he makes many excellent points about personal brand development, risk-taking, and the importance of an entrepreneur's willingness to make choices that run counter to conventional beliefs%E2%80%94they must be ready to fail, to implement their plans with precise timing, and above all, to continue to develop their passion daily to procure personal fulfillment and reap financial rewards. Despite Wylie's skill as an engaging writer, his familiar advice adds nothing new to the wealth of business related books%E2%80%94most of his guidance can be found proffered in a dozen other places. Readers may enjoy having some of this information all in one place, but those familiar with books on entrepreneurism can fearlessly pass on this one. (Jan.)