cover image El Reto de Mexico: Tecnologia y Fronteras en el Siglo XXL; Una Propuesta Radical = Mexico's Challenge

El Reto de Mexico: Tecnologia y Fronteras en el Siglo XXL; Una Propuesta Radical = Mexico's Challenge

Juan Enriquez Cabot, Juan Enriquez Cabot. Editorial Planeta, $17.95 (203pp) ISBN 978-970-690-145-3

Cabot uses his impressive educational, corporate, and public service backgrounds to write a thought-provoking and alarming book. He's been a senior researcher at the Harvard Business School, a CEO for the Urban Development Corp. (his own company in Mexico), and chief of staff for the Mexican Foreign Affairs Ministry. In a conversational and irreverent style, Cabot walks us through the most important technological advances (computers, genetics, biotechnology) and business models of the late 20th century. He compellingly argues that these advances can negatively affect the economies, population growth, and, finally, existence of countries that don't modernize their economic models and invest in developing their citizens' minds. Although this book is geared toward a Mexican public, citizens, businesspeople, and government officials from any Latin American country could use it as a starting point to address what they can do to flourish in a potentially difficult and uncertain future. Of particular interest to academic collections and libraries and to booksellers serving large Mexican populations. Roberto A. Sarmiento, Northwestern Univ. Lib., Evanston, IL