Good Deeds Rewarded

To promote the debut list from its Night Sky imprint, North-South Books has announced the launch of the Silver Scales Heart of Gold campaign. Children are encouraged to do good deeds and record them on a sticker chart; once the chart is filled, with 25 stickers, the child sends it to the publisher and gets a Rainbow Fish bath towel as a reward. The first books on the Night Sky list are based on Marcus Pfister's bestselling Rainbow Fish books, and the campaign reinforces the themes of friendship and compassion that the character embodies. The program will initially be offered to booksellers and will eventually be adapted for schools and libraries as well. For more information, contact Beth Eller at beller@northsouth.com.