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PW: $450,000 Buys 'Clean Underwear'

Judy Quinn -- Publishers Weekly, 2/2/1998

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$450,000 Buys 'Clean Underwear'
Judy Quinn -- 2/2/98


Bruce Tracy's first acquisition as executive editor at Villard is a rumored $450,000 preempt to acquire Wear Clean Underwear: Secrets from Mom for Running a Business. Tracy loved the proposal from Gannett-syndicated small business columnist Rhonda Abrams so much that he made the offer soon after agent Daniel Greenberg, of James Levine Communications Inc., messengered it over. Tracy plans a spring 1999 publication for the book, which will get a boost even beyond Abrams' newspaper audience: she also writes a column for PriceCostco.

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