Login  |  Register          Free Newsletter Subscription
Email
Print
Reprint
Learn RSS

PW: The Hottest Business Book

Daisy Maryles, with Dick Donahue -- Publishers Weekly, 2/2/1998

 [ PW Home ] [ Bestsellers ] [ Subscribe ] [ Search ]

Advertisement
Publishers WeeklyBestsellers

The Hottest Business Book
Daisy Maryles, with Dick Donahue -- 2/2/98


Nineteen-ninety-seven was quite a year for Longstreet Press, thanks to The Millionaire Next Door by Thomas J. Stanley and William D. Danko. Published in fall 1996 with a modest 20,000-copy first printing, the book was featured in a Wall Street Journal article that caught the eye of Rush Limbaugh, who read the WSJ story on his show. More media attention placed the book on the national charts by the end of January, with about 100,000 copies in print. This was enough to get Longstreet to invest another $100,000 in the book, and the authors opted for print media, turning down a lot of electronic media (including Oprah). By September, the in-print figure was up to 550,000. And now with Thomas Stanley's mid-January Oprah appearance, it looks like the book's audience is about to expand again. It now boasts 700,000 copies in print and it's shooting up the charts. It made it to #5 on the USA Today last week and it's at #2 on PW's current hardcover chart-the highest it has been to date.

Back To Bestsellers
--->
 Search | Bestsellers | News | Features | Children's Books | Bookselling
 Interview | Industry Update | International | Classifieds | Authors On the Highway
 About PW | Subscribe
Copyright 2000. Publishers Weekly. All rights reserved.

 

Email
Print
Reprint
Learn RSS

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

PW PARTNERS


 
Advertisement

More Content

  • Blogs
  • Podcasts
  • Photos

Blogs


Sorry, no blogs are active for this topic.

» VIEW ALL BLOGS RSS

Photos

» VIEW ALL GALLERIES
» VIEW FEATURED GALLERY
Advertisements






NEWSLETTERS

Click on a title below to learn more.

PW Daily
Religion BookLine
Children's Bookshelf
PW Comics Week
©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites