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PW: B&N.com, Disney Online Join Forces

-- Publishers Weekly, 2/2/1998

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B&N.com, Disney Online Join Forces
-- 2/2/98


Disney Online and BarnesandNoble.com are teaming up to create Disney book "boutiques" featuring Disney titles that will have a presence on both the B&N.com and Disney Online sites.

B&N.com will sell Disney books on Disney.com's Shop site (www.disney.com/shop), which will have links to other parts of Disney.com. The book boutique will offer more than 2000 Disney titles.

B&N will handle the transaction and fulfilment of all purchases of Disney books from both sides. Further terms of the deal were not disclosed.

The Disney book boutique on B&N.com will "mirror the monthly promotions and themes found in-store and on the book boutique on Disney.com," a spokesperson for Disney said. Disney.com has some 400,000 visitors a day, according to the Wall Street Journal.

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