PW: Kensington Launches Romance Book Club on QVC

The on-air launch of the QVC Romance Book Club will take place over the Valentine's Day weekend, when bestselling Zebra author Janelle Taylor will make several appearances on the QVC channel.

When customers order the featured set (in this case, one hardcover and four paperbacks), they will automatically be enrolled in the book club. Every month thereafter, they will receive four discounted, just-released paperback romances, shipped from QVC. (Prices had not been determined at press time.) These titles will be available to club members shortly before they are available at retail, and will be sold within programs that mesh with romance themes.