PW: More Big Gains for Cedco Publishing

In a move reflecting its growth curve, Cedco has established an in-house marketing department and hired Maria Hjelm as marketing director. Previously, publicity and marketing was handled by Cook Public Relations. Before joining Cedco, Hjelm, was at Collins Publisher as marketing director; she will be responsible for advertising, publicity, promotion and merchandising. In addition, Lara Star, formerly with Conari, has joined as a publicist.

Beginning next year, Cedco has obtained the rights to produce calendars featuring the Rolling Stones, as well as classic Disney characters such as Peter Pan and Cinderella. It will also be producing a calendar to coincide with Disney's new film Mulan.