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PW: VNU, Soundscan Ink Info Venture

Calvin Reid -- Publishers Weekly, 3/30/1998

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VNU, Soundscan Ink Info Venture
Calvin Reid -- 3/30/98


Soundscan Inc. has announced plans to jointly develop marketing information products for the music, video and book industry with VNU Marketing Information Services, a unit of VNU USA, the U.S. subsidiary of VNU, the Dutch business information publishers.

Soundscan cofounder Mike Fine told PW that the new venture will focus on music and video services until BookScan begins collecting information. VNU MIS will have a 60% stake in the new venture, which will be called Entertainment Marketing Information Services.

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