Read -- and Hear -- All About It
Shannon Maughan -- 5/4/98
Years of experience and research have proven that reading aloud to children is crucial to their development. And children love nothing better than to hear a good story. But many adults don't feel confident in the role of reader. Help is on the way from Candlewick Press, with a new promotional read-aloud kit for booksellers, librarians and teachers designed to get adults enthused about reading aloud to kids. The Candlewick Read-Aloud Kit includes the limited-edition Candlewick Read-Aloud Riches cassette, featuring recordings of five Candlewick picture books, and an introduction by author-illustrator Rosemary Wells. On the tape, Jez Alborough reads his book, Watch Out! Big Bro's Coming!; Walter "The Giant Storyteller" Mayes performs Oh Tucker! by Steven Kroll; Martin Waddell reads his Owl Babies; Quacky quack-quack! is performed by Candlewick chairman David Lloyd; and children's bookseller Jody Fickes Shapiro reads Zelda and Ivy by Laura McGee Kvasnosky. Booksellers, librarians and teachers are encouraged to use the tape at story hours and book club events or in radio advertisements. A card announcing Candlewick's StoryLine is also part of the kit. By dialing (617) 661-3643, callers can hear the Read-Aloud Riches tape over the telephone. The telephone number can be shared with students, library patrons or bookstore customers. Bookmarks touting other good read-aloud titles from Candlewick are included as well. As an added bonus, booksellers who request the Read-Aloud Kit will also receive, free of charge, the Briarpatch My Very First Mother Goose matching game, which is based on Candlewick's bestselling nursery rhyme collection from Iona Opie and Rosemary Wells. For more information, contact Candlewick marketing director Deborah Sloan, at dsloan@candlewick.com or (617) 588-4432. Back To Children's Features---> | 
