PW: S&S's New Owner: Sh Drops Soon

One issue that has been discussed throughout S&S is where the company's long-established name will end up. The S&S brand is most closely tied to the consumer group, but industry members have speculated that the acquiring company, particularly if it is one of the investment firms that don't have a publishing identity, would be willing to pay a premium for the S&S moniker. The consumer group would then need to come up with a new name.

While S&S was briefly called Paramount Publishing, few industry members believe that Viacom Publishing is in the cards. One suggestion that has been making the rounds is that one of S&S's better-known divisions or imprints (Scribner, say) might be promoted to top billing.