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PW: Below the Charts

-- Publishers Weekly, 8/3/1998

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Publishers WeeklyBestsellers

Below the Charts
-- 8/3/98


With so many novels continuing to maintain a hold on the bestseller lists, it's been hard for new titles to move in. Bloodstream, Tess Gerritsen's latest medical suspense-thriller, is doing well at both the chains and the independents. Pocket launched the work with a 125,000-copy first printing and flooded stores with excerpt booklets and specially designed aprons and sweatshirts. The author's 15-city tour will keep her on the road through August 22. Climbing the mass market charts is Gerritsen's Life Support, which had an 800,000-copy first printing. Janet Evanovich just concluded a 20-city tour for her latest Stephanie Plum mystery, Four to Score (70,000 copies in print) and the paperback edition of Three to Get Deadly (250,000 in print). Publisher St. Martin's sent out close to 4000 readers' copies to create momentum on the new hardcover. Opening chapters of both books are prominently displayed on the SMP Web site and the author's Web site (www.evanovich.com), where traffic is up to 200,000 hits per month.

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