Tower Tabs Two for Book Unit
-- Publishers Weekly, 7/12/1999
Tower has selected two book industry veterans to head its newly restructured book division. Mark Evans, previously director of merchandising at Ingram, has joined Tower as director of book operations; and John Fraser, a district manager with Barnes & Noble, has been appointed director of book merchandising. Both men will report to Stan Goman, Tower's COO.Evans will assume responsibility for book operations and will concentrate on the development of a proprietary operating system. Fraser will focus on working with field personnel to augment the merchandising and sales of book-related products. The appointments come several months after Heidi Cottler, long-time Tower v-p for book and magazine sales, left the company.
A spokesperson for Tower told PW the company plans to add more titles to its inventory. The company currently operates 10 bookstores and has book departments in many of its megastores.
