PW: Subrights.com, Marsh Agency Ink Pact

Subrights.com, a newly launched online platform for buying and selling rights, has announced an alliance with the Marsh Agency, a London-based literary agency.

Paul Marsh, the director of the agency, will become the director of subsidiary rights for Subrights.com, working from his London office. The Marsh Agency will provide back-office support for Subrights.com clients and provide advice on using the Web site's tools for sales opportunities. The agency represents more than 100 authors and was founded in 1993.

J l Fishman, CEO of Subrights.com, said, "It has always been our intention to complement the Web site by providing land-based client support. Paul Marsh has been offering that kind of service for nearly 25 years." Pointing out that "the future of rights selling is online," Marsh also emphasized that "personal relationships will still matter. My challenge is to marry the best of handselling with the global reach, exponential growth and back-end efficiencies that Subrights.com offers our business."

In addition, Sheena Bassett has been named client care coordinator in the U.K. Subrights.com also announced that Eugen Joan Popa was the winner of the site's $1,700 contest prize.