PW: Mira Sets Summer Launch For New Hardcover Line

Mira Books, Harlequin's mainstream commercial fiction imprint, will launch a hardcover program beginning in August. Dianne Moggy, editorial director of Mira, said that while the company has done an occasional hardcover in the past, under the new line Mira will release one hardcover per month for the first year and may expand the program in its second year. A limited number of trade paperbacks will also be released in the first list.

The lead title in the program is A Perfect Evil by Alex Kava, for which Mira has just set a 75,000-copy first printing. A first printing has not yet been set for The Innocents Club by Taylor Smith, which will be published in September, but Mira has scheduled a 100,000-copy printing for Debbie Macomber's Return to Promise. Moggy noted that the expansion of the hardcover line is designed to build paperback authors into hardcover bestsellers as well as to attract new authors.