BN.com Testing DirecTV Sales
by Staff -- Publishers Weekly, 10/8/2001
Barnes & Noble.com, DirecTV and Wink Communications have launched the Barnes & Noble.com channel, which allows TV viewers with DirecTV Interactive service to buy the top 100 bestselling books on BN.com at any time using their television remote control. DirecTV, the country's largest digital satellite TV service, has more than 10 million customers.
Book synopses and jacket images are included. Customers select books, add them to the shopping cart and complete transactions using a four-digit PIN to charge the credit card on file. Price and shipping terms will be identical to those offered by the company's Web site.
