Stevenson, 87
by Staff -- Publishers Weekly, 4/15/2002
John A. Stevenson, former director of Greystone Press and a pioneer in direct marketing, died in New York City February 16 after an extended illness. He was 87. The London-born Stevenson worked in newspaper publishing in Sydney, Australia, in the early 1930s and later in New York City. He founded a firm called Book Presentations in 1942. A year later he purchased the assets of the bankrupt Greystone Press and sold nonfiction books by mail and to the trade. Stevenson also cofounded the Fiction Book Club in 1946. He sold his publishing interests and retired in the early 1990s.
