April Sales Up
by Staff -- Publishers Weekly, 6/17/2002
| Category | % Change April | % Change YTD |
| Adult Hardcover | 31.6 | 53.4 |
| Adult Paperback | 9.5 | 21.4 |
| Juvenile Hardcover | 31.0 | 33.3 |
| Juvenile Paperback | 61.4 | 26.5 |
| Audio Books | 36.9 | 36.5 |
| Univ. Pr. Hardcover | 13.5 | -6.2 |
| Univ. Pr. Paperback | 26.8 | 2.8 |
| Mass Market Paperback | 9.0 | 18.7 |
| Professional | 34.9 | 1.9 |
| College Texts | NM | 18.8 |
| School Texts | -9.9 | -8.3 |
| (Measured in $ sales against same time periods, 2001) Book sales cooled a bit in April, but most categories still had double-digit gains in the month, according to the monthly estimates from the AAP. The biggest increase was in the children's paperback segment where sales jumped 61.4% over April 2001. Adult hardcover sales rose 31.6% and children's hardcover sales increased 31.0%. Trade paperback sales were up 9.5% in the month. The audio book segment also had solid gains with sales ahead 36.9%, and sales in the professional publishing segment, which had been struggling this year, posted a 34.9% increase. Sales of mass market paperbacks were up 9.0%. As expected, sales in the elhi segment continue to be soft, falling 9.9% in April, with sales from adoption states off 16.4%. Returns exceeded sales in the college segment. The elhi segment had the largest decline in the four-month period, with sales down 8.3%, while the adult hardcover category had the largest increase, 53.4%. | ||
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