Most May Sales Strong
by Staff -- Publishers Weekly, 7/15/2002
| Category | % Change May | % Change YTD |
| Adult Hardcover | -15.0 | 35.3 |
| Adult Paperback | 45.1 | 24.7 |
| Juvenile Hardcover | 55.5 | 29.4 |
| Juvenile Paperback | 4.1 | 20.5 |
| Audio Books | 26.2 | 34.3 |
| Univ. Pr. Hardcover | -19.0 | -9.2 |
| Univ. Pr. Paperback | 6.0 | 7.1 |
| Mass Market Paperback | 1.1 | 14.3 |
| Professional | 14.2 | 5.3 |
| College Texts | 23.0 | 19.3 |
| School Texts | 6.9 | 2.0 |
| (Measured in $ sales against same time periods, 2001) With the exception of the adult hardcover and university press hardcover categories, which had sales declines of 15% and 19%, respectively, in May, all other publishing categories had gains in the month, according to AAP's preliminary sales estimates. The largest gain was posted by the children's hardcover segment, where sales rose 55.5% over May 2001. Sales in the trade paperback segment also had a large increase, up 45.1%. Other double-digit sales gains were turned in by the audio books, professional and college segments. Gains in both adoption states and open territories resulted in a 6.9% increase in the el-hi segment. For the first five months of the year, the adult hardcover segment had the largest increase over the comparable 2001 period, with sales up 35.3%; sales in the trade paperback segment were ahead 24.7%. In the children's segment, hardcover sales were up 29.4% for the first five months of the year, while paperback sales were up 20.5%. The only category where sales fell in the year-to-date was university press hardcover, with sales off 9.2%. | ||
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