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Going the Extra Mile

A bookseller's passion paves the way for Canadian author Michael Crummey's U.S. debut

by Judith Rosen -- Publishers Weekly, 8/5/2002

When Linda Ramsdell, owner of Galaxy Bookshop in Hardwick, Vt., and president of the New England Booksellers Association, gets behind a book, she really gives it her all. In the case of Canadian poet and short-story writer Michael Crummey's first novel, River Thieves (Houghton Mifflin, June), a July/ August Book Sense pick about the collision of European settlers and the Beothuk Indians in the early 1800s, it was not enough for her to simply display the book at the front of her store. Instead, Ramsdell went an extra couple hundred miles and personally escorted Crummey on a tour of bookstores in the Green Mountain state.

"I read the book last November and really loved it. I would have liked it anyway, but I have a propensity for books set in Newfoundland," Ramsdell told PW. The tour gave her a chance to support the book and to get out and visit other booksellers. "It's like a warm up for Read Around New England," she said, referring to this fall's NEBA-sponsored 10-day celebration of books and authors.

Crummy also met other writers. His tour kicked off with a barbecue at Ramsdell's house with Howard Frank Mosher, author of The Fall of the Year, and his wife, Phillis, poet David Budbill and Harmful to Minors author Judith Levine. The next day, Crummey and Ramsdell visited with Jeffrey Lent, author of In the Fall, before Crummey signed his books at Ramsdell's store and at Bear Pond Books in Montpelier, the Norwich Bookstore in Norwich and Misty Valley Books in Chester. His visit culminated with a climb up Mt. Equinox and a reading at Northshire Bookstore in Manchester.

"It seems as though the proximity to Canada makes New Englanders receptive to books about Cape Breton and farther north," noted Houghton Mifflin marketing manager Carla Gray. "When I pitched River Thieves to Book Sense, it was the New Englanders who were most responsive," she said. As a followup, Houghton is shipping River Thieves easelbacks—with quotes from Charles Frazier, Kirkus Reviews and Ramsdell—not just to New England, but to all Book Sense stores. Crummey did a pre-launch last March with booksellers in New York City, Minneapolis and Portland, Ore. After the book came out, he did readings and signings in Maine, Vermont, Portland, Ore., and Seattle, Wash.

As a nominee for Canada's prestigious Giller Prize, Crummey is one of a growing number of younger authors who represent a Canadian literary renaissance. Still, it can be hard to break out books from across the northern border. "Canadian books do face somewhat of a challenge in the U.S.," said Houghton senior editor Anton Mueller. "Yet River Thieves is an intelligent and provocative portrayal of European-Native contact. Crummey is so brilliant not only with his characters, but with the landscape and the interaction between the two."

For Crummey, the U.S. publication has been "terrifying or exhilarating, from one day to the next. I think in Canada there was a certain level of interest based on the fact I was dealing with a part of our history. In the States, of course, it will stand or fall on the literary merits alone."

If Linda Ramsdell has anything to do with it, River Thieves won't get lost in the cross-country shuffle. On her first day back at Galaxy, she sold two more copies of River Thieves.

 

Dallas DJ Breaks Out Books

When book publicists think of radio, the call letters most likely to come to mind are NPR. But in Dallas, rock DJ Jessie Jessup has become an outlaw on-air book maven. Her afternoon show at alternative station KDGE has single-handedly propelled such literary titles as Mark Z. Danielewski's House of Leaves (Pantheon) and Ben Marcus's Notable American Women (Vintage) onto local bestseller lists.

The radio diva is both generous and genuine in her enthusiasm for books. During each hour of her 2–7 p.m. shift, she spends a few minutes talking up her latest favorite, with descriptions she calls "theater of the mind." She also invites listeners to visit her Web site (www.kdge.com/jessie-libraryopening.html), which includes a library of information about approximately 100 books and authors.

Jessup confesses that, until a story about her ran in PW Daily on July 18, she couldn't get publishers and publicists to take her seriously enough to send her books. Before then, Vintage publicists Russell Perreault and David Hyde were the exception. They now describe her as "a phenomenon" and credit her for convincing them to extend Marcus's tour to Dallas and attracting a new audience to the book. "She's incomparable and such a force that you just respond," said Perreault.

"Her show created a market of young people who don't usually make pleasure reading their highest priority," concurred Farris Rookstool III, a field national events specialist for Borders, who arranged a reading for Marcus at the Southern Methodist University Bookstore. "She generated an audience clamoring to get the book. It brought a lot of people into the store."

In August, Jessup plans to interview Chuck Palahniuk about his novel Choke (Anchor). In September, Lucy Jagos will talk about The Northern Lights: The True Story of the Man Who Unlocked the Secrets of the Aurora Borealis (Knopf), while Jessup offers an "Arctic Prize Pack" to her listeners, which includes the book, a pair of musical, light-up antlers, cloudberry jam and a potato.

—Edward Nawotka

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