Hardcover Soft in July
by Staff -- Publishers Weekly, 9/16/2002
| Category | % Change July | % Change YTD |
| Adult Hardcover | -12.6 | 26.1 |
| Adult Paperback | 3.2 | 17.3 |
| Juvenile Hardcover | -1.7 | 21.3 |
| Juvenile Paperback | 37.3 | 14.3 |
| Audio Books | 23.6 | 28.2 |
| Univ. Pr. Hardcover | -14.9 | -10.9 |
| Univ. Pr. Paperback | 20.0 | 6.0 |
| Mass Market Paperback | 6.3 | 13.8 |
| Professional | -2.0 | -3.2 |
| College Texts | 13.3 | 14.9 |
| School Texts | -11.1 | -8.4 |
| (Measured in $ sales against same time periods, 2001) Sales in the adult hardcover and children's hardcover segments fell 12.6% and 1.7%, respectively in July, but sales in both categories were still up by more than 20% for the first seven months of the year. The paperback segments had a better July, with trade paperback sales ahead 3.2% and the children's paperback segment up 37.3% over last July, according to the AAP's monthly sales estimates. Mass market paperback sales were also up in July, increasing 6.3%. Soft sales in hardcover extended to the university press segment, where sales were down 14.9% in the format, although paperback sales were up 20%. The education segments continued on divergent paths, with college sales up 13.3% in the month while elhi sales fell 11.1% as sales to adoption states dropped 17% and sales to open territories declined 5.7%. | ||
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