New Web Site from Berlitz Publishing
by Jim Milliot -- Publishers Weekly, 10/7/2002
As part of its integration into the Langenscheidt Publishing Group, Berlitz Publishing has launched its own Web site, berlitzbooks.com. Langenscheidt acquired the trade publishing operations of Berlitz in February (News, Feb. 18).
Before the purchase by Langenscheidt, Berlitz Publishing's books and products were part of the berlitz.com site. The upgraded site includes new searching capabilities and features such as audio samples and book excerpts as well as links to other Langenscheidt sites. "It's one-stop shopping" for people looking for travel and language materials, said Sheryl Olinsky Borg, Berlitz editorial director.
Borg, who had been with Berlitz' s product development group, is now head of Berlitz Publishing, which is based in Union, N.J. The division is in the midst of developing a five-year publishing plan; one of Berlitz's first objectives, Borg said, is to make its language products more accessible to a wider audience.
