Random Inks BookScan Deal
by Staff -- Publishers Weekly, 4/21/2003
After more than a year of negotiations, Random House has become the latest publisher to sign an agreement with Nielsen BookScan to use BookScan's retail data service. Random executive v-p and COO of North America Don Weisberg, who led the discussions, said the BookScan data will complement Random's own information to help the company publish more effectively. More than 50 publishers now subscribe to the BookScan service.
