Running Press Inks Mini Deal with Zondervan
by Staff -- Publishers Weekly, 6/2/2003
Running Press has teamed up with Inspirio, the gift division of Zondervan, to produce a series of Running Press's miniature editions. The line, which will be co-branded Inspirio/Running Press, will launch in September with 12 abridged editions of Inspirio's bestselling gift books.
Among the authors whose works will be part of the joint venture are Jim Cymbala, Margaret Fishback Powers and Rick Warren, whose bestselling The Purpose-Driven Life will lead the list with a 100,000-copy print run. Under the agreement, Zondervan will sell the series into the Christian Booksellers Association market, while Running Press will add the series to its miniature line that it sells through the trade channels.
