June Trade Sales Soar
by Staff -- Publishers Weekly, 8/18/2003
Harry Potter and the Order of the Phoenix had much more of an impact on sales in the children's hardcover and spoken-word audio segments than Living History did in the adult hardcover category. Led by Phoenix, children's hardcover sales soared 645% in June, while audio sales, where Phoenix sales were also strong, jumped 165%. Phoenix had a much more limited impact on children's paperback sales, although sales still rose 11.5%. Despite a burst of Living History sales in June, adult hardcover sales were only up 1.8% in the month, while trade paperback sales enjoyed an 8.5% increase. E-books continued to show large monthly gains, with sales in June up 218%, to $500,000. Excluding e-books, for the first six months of 2003, the children's hardcover segment had the largest sales increase at 67%, while the 16.3% decline in the adult hardcover segment was the largest drop among the categories tracked by the AAP.
| Category | % Change June | % Change YTD |
| Adult Hardcover | 1.8 | -16.3 |
| Adult Paperback | 8.5 | -8.1 |
| Adult Mass Market | 33.9 | 2.3 |
| Juvenile Hardcover | 645.8 | 67.0 |
| Juvenile Paperback | 11.2 | -0.6 |
| Audio Books | 164.7 | 16.7 |
| Electronic Books | 218.3 | 169.9 |
| Religious Books | -1.7 | 31.7 |
| Higher Education | -1.0 | -1.8 |
| Univ. Pr. Hardcover | -0.1 | 19.2 |
| Univ. Pr. Paperback | 9.0 | 13.5 |
| Professional | 3.9 | -5.3 |
| Elhi | 9.8 | 6.8 |
| (Measured in $ sales against same time periods, 2002) | ||
