Rocking Rodale
by Daisy Maryles -- Publishers Weekly, 4/26/2004
After one year on the national bestseller charts, Rodale's The South Beach Diet by Arthur Agatston sits in the #2 spot (total in print: about seven million after 23 trips to press). In the lead spot on the national charts, PW's included, is The South Beach Diet Cookbook, also by Agatston, released April 13. The publisher knew it had a winner and went out with a 1.5 million–copy first printing. After three trips to press, the figure is 1,825,000. Media appearances included Live with Regis and Kelly and still to come is a diet challenge on Dateline and a four-part series on The View. Rodale also commands the lead on our trade paperback chart with The South Beach Diet Good Fats/Good Carbs Guide; that book is in its fourth printing and has 3,250,000 copies in print.
