A Discount Extravaganza
-- Publishers Weekly, 6/28/2004
My Life carries a
suggested retail price of $35, but in keeping with
customary industry practice, the book is being discounted at many outlets.
Online retailers are offering My Life at the lowest prices, with
Buy.com’s $17.50 the lowest of the low. Wal-Mart is sellng the book for $18.90
online, and a spokesperson said that while stores can set their own discounts,
most outlets are carrying the book for around $19. The $24.50 price at B&N
stores reflects the chain’s traditional 30% discount on bestsellers.
