Hearst and Cosmo Update a Sexy Classic

Thought there wasn't another way to repackage the Kama Sutra? Leave it to the editors of Cosmopolitan, in conjunction with Hearst Books and Sterling Publishing to find a way to freshen it up for Valentine's Day. The Cosmo Kama Sutra (Jan.; 30,000 first print), an R-rated, 256-page, hot-pink hardcover adapted from the magazine's popular series of articles on the Kama Sutra, will come inside a foil-stamped, red cloth slipcase priced at $17.95, with pregift-wrapped copies available for in-store counter displays. Cosmo will run related advertising and editorial features in the magazine and on its Web site, www.cosmomag.com. The magazine will also encourage readers to send in their favorite tried-and-true position as part of a contest that Jacqueline Deval, v-p and publisher of Hearst Books said will run without photos.