Word World

by Staff -- Publishers Weekly, 2/28/2005

What is it? A series of interactive children's books and magnetic plush toys, published by Running Press.

When does it come out? Launched in fall 2004 exclusively at FAO Schwarz but available to bookstores this May.

Target audience: Kids age 3–6

Debut titles:

Meet the WordThings (Magnetic Board Books)

Frog's Jungle Adventure (Magnetic Board Books)

Dog Is Lost (Push and Pull Board Book)

Super Sheep Saves the Day (Push and Pull Board Book)

Bear and the Pizza Tree (Wooden Puzzle Board Book)

Stop That Noise! (Wooden Puzzle Board Book)

Happy Word Day! (Lift-the-Flap Board Book)

Sheep's Magic Hat (Lift-the-Flap Board Book)

Ape, Bug, Cow, Dog, Frog and Pig are magnetic plush toys

What the creator says: "Word World is an introduction to words and word building for preschool children. The idea is to introduce children to the concept that letters make up words and words are linked to real-life objects and ideas," said Don Moody, CEO and founder of Word World. Running Press senior editor Andra Serlin acquired the license thinking it was a good fit for RP's publishing program. "We want books that kids have to interact with, because reading is an interactive experience," she said.

Of note: An animated series is currently being coproduced with PBS, with a projected air date in spring 2007.