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The Beauty of Independents

This story originally appeared in Children's Bookshelf on July 27, 2006 Sign up now!

by Judith Rosen, Children's Bookshelf -- Publishers Weekly, 7/27/2006

 
A day at the
salon for a
pint-sized reader.
"Doylestown is a wonderful little town that everybody has found. It's become a tourist attraction. We don't have any more plain stores for family shopping. The people who live here aren't shopping in Doylestown, so I'm trying to do something [to bring locals in]," says Ellen Mager, owner of Booktenders' Secret Garden Children's Bookstore and Gallery.

For starters, Mager has begun partnering with nearby independent businesses on related book events. For Judith Caseley's In Style with Grandma Antoinette (Tanglewood Press), about a girl who doesn't want to go to work with her grandmother but ends up having a great day at the hair salon where her gradmother took a new job, Mager contacted Lynne Ann Donchez, owner of L.A.D. Hairdressing of Distinction, the beauty shop around the corner, and turned the book event into a moveable feast. "She was just in her glory," Mager said. "She dressed up as Grandma Antoinette and had someone doing nail polish. She did more than I asked for. So did everybody."

 
Young readers pose in Booktenders
with author Judith Caseley.
In addition to getting the children's hair styled and nails painted, Mager also arranged for a photography session, a stop at a candy shop, and, of course, a book reading with the author at Booktenders'. "People weren't paying for this," Mager emphasized. "Their registration was the price of a book. One little girl said, 'This is the best day of my life.' "

Apparently she wasn't the only one who felt that way; afterwards a local framer came over to Mager's store and asked if he could pick out a book for a neighborhood event.

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