Chain Sales Disappoint

by Staff -- Publishers Weekly, 1/15/2007

Following earlier announcements by Barnes & Noble and Books-A-Million, Borders Group reported last week that it, too, had disappointing holiday sales. Total sales at Borders's superstores rose 2.7%, to $709 million, but comp sales were down 1.9%. A decline in store traffic was cited as the primary reason for the weaker than expected sales. Although total sales rose at the major bookstore chains during the holidays, same-store sales declined across the board.