Top Eight Reasons for Buying a Book
by Staff -- Publishers Weekly, 2/26/2007
In its third survey on the book-buying habits of Americans, the advertising firm Spier NY asked readers what factors motivated them to buy a book. Readers could choose more than one answer; below are the top eight answers.
| Reason | % of respondents |
| 1. Friend's recommendation | 49% |
| 2. Familiarity with author | 45 |
| 3. Description on jacket | 32 |
| 4. Reviews | 22 |
| 5. Advertisement | 21 |
| 6. Place on bestsellers list | 17 |
| 7. Reading group pick | 16 |
| 8. Cover design | 12 |
| Source: Spier NY. Based on responses from 813 book readers. | |
