Atria's 'Secret' Is Way Out of the Bag

by Rachel Deahl, PW Daily -- Publishers Weekly, 3/1/2007

Simon & Schuster has placed the biggest reorder in its history for Rhonda Byrne's runaway hit, The Secret, going back to press for two million more copies. The books will be delivered to accounts over the next two weeks. The title—which offers wisdom from "modern-day teachers," as dubbed by S&S, on how to do everything from lose weight to get rich—got its big boost after Oprah Winfrey dedicated two episodes of her talk show to it in February. The new printing will bring total copies in print to 3.75 million.