AAP Sales Report
by Staff -- Publishers Weekly, 4/30/2007
Category
% Change FEB. 2007
% Change YTD
Adult Hard (18)*
43.4%
40.8%
Adult Paper (19)
3.2
-4.9
Mass Market (10)
-11.2
-7.8
Juvenile Hard (14)
43.4
31.7
Juvenile Paper (15)
5.7
-12.9
Audio (11)
-0.5
9.5
Electronic (12)
44.7
26.4
Religious (10)
31.8
33.0
Higher Ed. (13)
3.2
15.2
Univ. Pr. Hard (37)
6.8
3.6
Univ. Pr. Paper (37)
-0.2
5.5
Professional (9)
-7.3
-2.3
Elhi (9)
-10.1
-13.8
(Measured in $ sales against same time periods, 2006)
* Number of reporting companies.
A number of categories had eye-catching gains in February, according to AAP's monthly sales estimates. Both the adult and juvenile hardcover segments posted increases of 43.4% in the month. E-book sales were up 44.7%, but that still only amounted to $2.5 million in sales for the 11 reporting companies. Elhi sales were off in the two-month period, but publishers still expect a big 2007 when state adoptions kick in later this year.
