Warner Business to Be Rebranded Business Plus

-- Publishers Weekly, 5/21/2007 8:21:00 AM

The Hachette Book Group USA’s Grand Central Publishing division will rename its Warner Business imprint Business Plus, with the new name appearing on titles this September. The imprint is also hooking up with Hachette’s U.K. subsidiary, Headline Hodder, to give Business Plus a more international scope. Rick Wolf will continue to direct the business imprint in the U.S., while David Wilson, editorial director of Hodder, will lead Business Plus in the U.K. According to GCP, the two will work to develop joint acquisition strategies and acquire world rights where possible for Business Plus titles.

Renaming the imprint Business Plus is in keeping with Hachette’s effort to drop the Warner name following its acquisition of the old Time Warner Book Group last year.