Amazon Launches Content Acquisition Program

by Jim Milliot, PW Daily -- Publishers Weekly, 6/1/2007

Amazon has started a service that will make it easier for publishers to evaluate the sales potential of self-published titles or other books that have been registered in its Amazon Advantage program. The Content Acquisition Program will supply a host of information about particular titles that publishers can access for a monthly fee. Currently, there are 17,000 titles registered in the program. Title reports will include sales and marketing information, including a complete sales history, sales by region and the amount of traffic to a title's site. Languages in which the title is available and in what formats are also included.

Participation in the program is free to all self-publishers who use Amazon's BookSurge print service. Eligible titles in the U.S. and U.K. are now available through CAP, and Amazon will add titles from Germany, France and Japan within the next few weeks.