Harlequin Expands into Nonfiction
by Lynn Andriani, PW Daily -- Publishers Weekly, 6/1/2007
Starting next fall, women's fiction powerhouse Harlequin will begin publishing nonfiction, focusing on self-help and relationships, health, diet, fitness, memoir, biography and inspirational books. Bolstered by the success of its first nonfiction book, Friends: A Love Story by Hollywood couple Angela Bassett and Courtney B. Vance, which pubbed in February '07 and spent three weeks on the New York Times bestseller list, Harlequin plans to integrate more nonfiction titles into its already existing imprints.
"The publishing strategy will focus on content that entertains, supports, inspires and provides insights to women as their lives and roles change," Loriana Sacilotto, executive v-p of global publishing and strategy said. In addition to the above-mentioned categories, Harlequin will also publish nonfiction "companion pieces" to successful fictional series by its bestselling authors.
Public relations manager Heather Foy said Harlequin will be filling both editorial and public relations positions for the nonfiction program.
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