'PW,' AARP Team Up for Multi-Platform Relationship

by Dermot McEvoy, PW Daily -- Publishers Weekly, 6/1/2007

Publishers Weekly and AARP Publications, the premier publisher of lifestyle information for the ever-growing 50+ and boomer markets, have announced a multiyear strategic relationship through which they will create a variety of initiatives that include content sharing, events and sponsorships. The joint effort enables both AARP Publishing and PW to expand their offerings to the book industry and AARP's 38 million members through a variety of different platforms.

"Publishers Weekly is thrilled to team up with the most important print and online organizations reaching the 50+ demographic," said Cevin Bryerman, associate publisher of PW.

"AARP members are the largest segment of loyal book readers in this country," said Cathy Ventura-Merkel, director of AARP Publications, "as well as the largest group of book buyers—of both fiction and nonfiction—purchasing about one in every seven books sold in the U.S."