Wendy's Adds Audiobooks to Kids' Meals
By Shannon Maughan -- Publishers Weekly, 6/25/2007 10:44:00 AM
Beginning today, Wendy’s fast food restaurants will offer four of Random House Audio’s Listening Library children’s audiobook titles as a featured giveaway item in their Kids’ Meals. More than 6000 restaurants are taking part in the promotion running from June 25 through late July, which is estimated to incorporate roughly 10 million Wendy’s Kids’ Meals. Over the month-long span, the Kids’ Meal bags will include CDs of Arthur’s Mystery Envelope by Marc Brown, Magic Tree House: Dinosaurs Before Dark by Mary Pope Osborne, Junie B. Jones Has a Monster Under Her Bed by Barbara Park, and Geronimo Stilton’s The Curse of the Cheese Pyramid.
In addition to the meal bag giveaway, participating restaurants will feature the Listening Library titles in display cases, at pick-up windows, and on glass front doors, as well as on the Wendy’s website in the Kids’ Meal section.
