Borders Releases Sports Book As Its Second Title

by Rachel Deahl -- Publishers Weekly, 7/12/2007 7:47:00 AM

Borders’ proprietary publishing program has added a second title to its young list: The Hammer, a collection of columns about Hank Aaron, hit stores throughout the chain on July 11. The book, which features pieces on the baseball great that originally ran in Sports Illustrated, marks the second title the chain retailer has published as part of its new proprietary publishing program, and was released under the retailer’s State Street Press imprint.
Slip & Fall, the first book Borders published, by Nick Santora, went on sale in the company’s stores on June 11 and has hit several bestsellers lists, including The Wall Street Journal. Other forthcoming titles from the retailer-publisher are a book about John Legend and a title on the Grammys.