AAP June Sales Report
by Staff -- Publishers Weekly, 8/13/2007
| CATEGORY | % CHANGE JUNE | % CHANGE YTD |
| Adult Hard (18)* | 11.1% | 19.3% |
| Adult Paper (19) | 0.3 | -1.6 |
| Mass Market (10) | -4.6 | -2.0 |
| Juvenile Hard (14) | 22.2 | 15.5 |
| Juvenile Paper (15) | 7.1 | 8.9 |
| Audio (12) | 25.9 | 23.1 |
| Electronic (12) | 13.5 | 21.4 |
| Religious (11) | 19.4 | 8.2 |
| Higher Ed. (13) | -0.2 | 10.1 |
| Univ. Pr. Hard (36) | -2.1 | 1.4 |
| Univ. Pr. Paper (36) | -9.2 | 2.0 |
| Professional (9) | 7.4 | 7.1 |
| Elhi (9) | 12.2 | 0.7 |
| At the mid-point of the year, sales in all but two publishing categories were up, according to AAP's monthly sales estimates. In the six month period, sales were off 1.6% in trade paperback and 2.0% in mass market paperback. The two non-book segments had the strongest gains in the year to date, with audio books up 23.1% and e-books ahead 21.4%. Although sales in the elhi segment inched up only 0.7% in the six-month period, sales to adoption states have begun to kick in, and sales in June were up 12.2% with sales of basal textbooks to adoption states up 33.2%. Supplementary sales, however, continue to be weak, off 14.7% in the month and 12.2% in the January through July period. (Measured in $ sales against same time periods, 2006) * Number of reporting compaines. | ||
