Zondervan Debuts Digital Effort
by Lynn Garrett -- Publishers Weekly, 8/13/2007
Zondervan has launched eZondervan.com, selling books and other products direct to consumers in digital formats. Purchasers can download the products immediately or request that they be burned to a CD, which will then be mailed to them.
Executive v-p and publisher Scott Bolinder, who heads the project, was traveling and unavailable, but PW spoke with Joe Sherman, v-p of pastor and church engagement, who is one of the leaders of the eZondervan initiative.
Sherman confirmed that the site signals a significant step for Zondervan's parent. “HarperCollins has expressed strong desire and interest in moving forward in this arena. They are looking for ways to monetize digital content throughout the company.” Sherman said, “To our knowledge, [Zondervan] is the first [HarperCollins company] to offer complete online, downloadable products for sale in digital formats.” Prices are lower than for the corresponding print product: for example, $11.99 for a reference product and $6.99 for a devotional. There is an additional charge of $5 if the purchaser requests the material on CD.
Zondervan was quick to announce that a retailer program is also in the works. “We want to involve everyone and not alienate anyone,” said Sherman, who expects the retailer component to roll out in the next 12 to 18 months. “Retailers could offer these products either in the store or on their Web sites. They would be co-branded products,” with stores having their name featured on in-store kiosks and on CDs, he said.
Initially the eZondervan products will include ministry resources, reference titles, Bible translations and selected inspirational books, available through a storefront powered by Pradis, software developed by Zondervan that offers searchability and other special features. More products will be added monthly, eventually including audio, video, e-books and online Bible study subscriptions.
Sherman noted that Zondervan provides an ideal way for HarperCollins to begin selling direct. “These are task/need-oriented products,” he said, for which the company already has customers in place. Zondervan is using its Churchsource department—which sells direct to churches—and pastors' conferences to get the word out, as well as catalogues, direct mail and e-mail.
