DailyLit Serializes Grove/Atlantic Novel Pre-Pub

By Lynn Andriani -- Publishers Weekly, 4/10/2008 1:41:00 PM

DailyLit, the online service that delivers books via e-mail or RSS in short, daily installments, announced a deal yesterday with Grove/Atlantic to serialize House Rules, a new thriller by author Mike Lawson, prior to the book’s June 10 publication. 

DailyLit has signed deals with more than 20 book publishers, including Chronicle, Oxford UP and Harlequin. But this is the first time it is releasing a book pre-pub. House Rules is now available via DailyLit.com in 139 installments for $9.95.

Grove/Atlantic sub rights director Amy Hundley said the house was "thrilled to have this opportunity to... experiment with fun and innovative ways for readers to find and experience our wonderful authors." Susan Danziger, president and publisher of DailyLit said her company is doing extensive publicity to get the word out about the serialization, and that it hopes the serialization will drive interest and buzz for House Rules—and other publishers' books in the future.