Penguin Sees Major e-Book Sales Spike
-- Publishers Weekly, 5/28/2008 9:25:00 AM
Penguin has reported that e-book sales from the first four months of 2008 have surpassed the house's total e-book sales for all of last year. According to the publisher, the spike is "more than five times the overall growth in sales, year-on-year, through April 2008." Penguin Group CEO David Shanks said he attributed the jump, in large part, to the growing popularity of e-book readers.That said, the publisher has been doing its part to add premium features to its electronic content. To that end, the house is developing properties like the Penguin Enhanced e-Book Classics; the first title in that series, Pride and Prejudice, will debut this summer and include such bells and whistles as reviews (of the original publication), a filmography, recipes and notes on etiquette. Nine more titles will be released as Enhanced e-Book Classics throughout the fall.
