ImpreMedia Serializes de la Hoya Book in 26 Outlets

By Lynn Andriani -- Publishers Weekly, 6/5/2008 8:25:00 AM

Between June 3 and June 10, impreMedia owned newspapers, which reach almost 70% of the U.S. Hispanic population nationwide, are serializing portions of Oscar de la Hoya’s memoir, Un Sueño Americano, which Rayo will publish June 10. ImpreMedia operates 26 online and print properties specifically targeted at the U.S. Hispanic population. It publishes in the top 10 Hispanic markets, reaching 17 markets in total; its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. Rayo said the serialization arrangement with impreMedia is the first of many to come.