DailyLit Launches Reading Groups On Twitter
-- Publishers Weekly, 6/11/2008 9:26:00 AM
DailyLit, which publishes books in serialized digital format and then e-mails them to customers, is launching a reading group on the social networking site,
Twitter. Through the effort
DailyLit will release three titles--Cory Doctorow's
Down and Out in the Magic Kingdom, Tom Peters'
100 Ways to Succeed/Make Money and Jane Austen's
Pride and Prejudice--in free downloadable snippets starting on June 16. Twitter users, who communicate about daily activities and other odds and ends with friends (a la Facebook or MySpace), can sign up to receive the installments through alerts, or "tweets," sent to them on instant messenger or on their cell phones. The installments will be sent out to all members of the groups at the same time, so readers can discuss the works, in real time, on Twitter forums. "We're interested in exploring new ways to make books more accessible to readers, and sending book installments via Twitter is an innovative way to do just that," said
DailyLit CEO Susan Danziger.
Related Content
By This Author
There are no other articles written by this author.
