Borders and Eisner Offer Book Tie-In Series on Borders.com

By Lynn Andriani -- Publishers Weekly, 6/17/2008 8:06:00 AM

Borders announced today it is teaming with former Disney honcho Michael Eisner’s independent media studio, Vuguru, to distribute a Web series. Robin Cook’s Foreign Body: The Prequel will run as 50 two-minute episodes on the newly launched Borders.com.

The clips will serve as a prequel to bestselling author Robin Cook’s latest medical thriller, Foreign Body, which Putnam will publish August 5. The first two episodes of the prequel are available for viewing today at www.BordersMedia.com/foreignbody. New episodes will be posted daily thereafter, culminating with the last installment on August 4.

Borders Group CEO George Jones said the Web episodes are “a great way for readers to catch the excitement of a new release.” Customers can pre-order the title on the site.

Vuguru is a new media studio for Eisner’s The Tornante Company. The studio produces and distributes story-driven content for current new media and emerging platforms.