AAP May Sales Report
-- Publishers Weekly, 7/21/2008
| CATEGORY | % CHANGE MAY | % CHANGE YTD |
| Adult Hard (17)* | 4.4% | -9.7% |
| Adult Paper (18) | -7.3 | 12.7 |
| Mass Market (9) | -9.6 | -1.2 |
| Juvenile Hard (13) | -4.9 | -10.6 |
| Juvenile Paper (14) | 0.4 | 3.9 |
| Audio (13) | -38.0 | -19.7 |
| Electronic (14) | 24.3 | 34.1 |
| Religious (11) | 3.7 | -11.4 |
| Higher Ed. (11) | 5.0 | 7.2 |
| Univ. Pr. Hard (38) | -18.4 | -2.4 |
| Univ. Pr. Paper (38) | -20.5 | -6.8 |
| Professional (9) | 1.3 | 1.7 |
| Elhi (8) | -2.6 | 1.5 |
| (Measured in $ sales against same time periods, 2007) * Number of reporting compaines. Returns, which soared in April, moderated a bit in May although they still hurt net sales in several segments, most notably trade paperback and both university press categories. With returns up nearly 17% in trade paperback, sales were off 7.3% for May, though year-to-date sales were still ahead 12.7%. Both the university press hardcover and paperback segments had double-digit increases in returns in May and large declines in net sales. Overall, May was a soft month for publishing, with the higher education segment reporting the strongest gains among print segments, at 5%. The 14 publishers reporting e-book sales had revenue of $3.3 million in May, a 24.3% increase over May 2007. Through the first five months of 2008, the 14 e-book publishers had sales of $17.3%, a 34.1% gain. | ||
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