Lulu Teams with weRead

By Lynn Andriani -- Publishers Weekly, 8/6/2008 2:22:00 PM

Self-publishing site Lulu has teamed with weRead, a social networking site for books, to give its books greater visibility online. weRead has more than two million members who list their favorite books, swap book recommendations, and have book discussions online. With the new alliance, those members will also be able to find and discuss books published by Lulu. As of the launch earlier this week, 40,000 Lulu books are in weRead’s collection.

weRead’s members access its site directly, or via Facebook, MySpace or other social networking sites. Collectively, its members have more than 40 million books on their “virtual bookshelves” and have written more than 1.5 million book reviews. The site was founded in 2006 as iRead. It does not sell books; however it does provide links to online booksellers.