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AAP June Sales Report

-- Publishers Weekly, 9/8/2008

CATEGORY% CHANGE JUNE% CHANGE YTD
Adult Hard (17)* 12.2%-6.3%
Adult Paper (18)5.511.5
Mass Market (9)1.2-0.9
Juvenile Hard (13)18.2-6.6
Juvenile Paper (14)17.96.2
Audio (13)9.1-15.5
Electronic (13)87.443.3
Religious (12)-12.9-11.6
Higher Ed. (10)-7.62.4
Univ. Pr. Hard (38)-3.3-2.5
Univ. Pr. Paper (38)2.3-5.5
Professional (9)-11.3-3.3
Elhi (8)4.93.2
(Measured in $ sales against same time periods, 2007) * Number of reporting companies.
Halfway through 2008, sales in eight of the 13 segments tracked by the AAP in its monthly sales report had a decline in revenue. The two electronic categories had very different performances in the six months with 13 e-book publishers reporting that sales rose 43.3%, to $22.2 million, while 13 audiobook publishers reported a decline of 15.5%, to $74.5 million. The religious book segment had the largest decline among the print segments, while trade paperbacks had the biggest gain. In the elhi segment, sales of supplementary materials were off 9.4% in the six-month period, while sales of basal textbooks increased 6.0%.

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